The Hobbit trailer

This trailer starts with several establishing shots, which helps the audience identify that the setting is not modern, it also suggests the film is set in Middle Earth because the audience might also see similarities between this and the original Lord of the Rings, with the large landscapes and enourmous mountain ranges. The narration heard over the clips is non-digetic as it is clear they have been cut from other scenes, this introduces the audience to the premise so they have an idea of what the film is about.

The trailer itself has an normal layout with the start introducing the main character who has a normal or boring life, who then gets thrown into an adventure, this is shown by the appearance of Gandalf and the dwarfs, the audience would find the behaviour of the dwarfs very strange as they wouldn't expect such bad behaviour from guests, there behaviour also acts as comic relief as their actions appear comedic, this could suggest to the audience that the group do not take themselves too seriously. The props and costumes used by the characters in the trailer seems to be basic clothing with some of the characters wearing armour and some wearing large jackets, this suggests the film contains action, added to this the use of swords and other weapons we would expect to be used in the medieval era, however we do not see any fighting scenes until at least half way through the trailer suggesting there isn't much action but more adventure and danger. The dwarfs and Gandalf are shown often either from low-angle shots or high-angle shots depending on perspective this gives us an idea of what the characters are seeing from there view, it also often leads to the dwarfs being looked down on throughout the trailer.

The lighting in the trailer is dark and often takes place at night, or in poorly lit locations, this provides a sense of isolation from the rest of the world, the darkness could also be hinting at potential evil as we see several antagonists throughout, but they all appear to be working for an unseen antagonist, suggesting the film will have sequels.

In addition to this, there is also an appearance by Golem, who much of the target audience will remember from the Lord Of The Rings trilogy, this provides the audience with some comic relief as he his often portrayed as clumsy and stupid, it also provides a kind of tribute to the previous trilogy and also reveals the ring, which also featured in the Lord Of The Rings films, it also suggests to the audience that this new trilogy is a prequel, to those who have only just seen the trailer.

The text on screen as well as the title, are all in the same font as the original Lord Of The Rings films, again paying tribute to the trilogy, the background to this text is a map of the land, this suggests to the audience that the film is likely an adventure film, as this is what we would expect from using maps in a film. The music in the background is tense, this builds tension and it suggests to the audience that the film has danger, but it also has a sense of awe about it as we see many extreme long shots, showing the landscape.